Liz Yerves

Liz Yerves has a diverse work experience in the field of marketing automation. Liz began their career at UL EduNeering in 2011 as a Marketing Database Maintenance Intern before moving on to work as a Marketing Communications Assistant. In these roles, they were responsible for coordinating and managing marketing content, executing email marketing strategies, maintaining marketing calendars and collateral, and updating websites. In 2014, Liz joined iCIMS as a Marketing Automation Associate III, where they played a vital role in helping employers acquire top talent through the company's cloud-based hiring solutions. Liz gradually advanced within the company, taking on positions such as Marketing Automation Associate IV, Sr. Principal Marketing Automation Manager, and currently holds the position of Manager, Marketing Automation. Throughout their career, Liz has consistently demonstrated strong organizational skills, attention to detail, and the ability to work within a team to deliver effective marketing strategies.

Liz Yerves earned a Bachelors of Science degree in Business Administration with a focus on Marketing & Advertising from Rider University, where they attended from 2008 to 2012. In addition to their degree, Liz has obtained various certifications throughout their career. These certifications include being an Adobe Certified Expert - Marketo Engage Business Practitioner from Adobe, which they obtained in September 2022. Liz also obtained certifications in Email Marketing from HubSpot in January 2017, MECLABS Email Messaging Online Certification Course from MECLABS Institute in February 2016, and Inbound Certification from HubSpot in September 2015.