By infusing modern conscious performance and convenience into vintage transportation, a classic transcends into an ICON.  ICON is designed by CEO and head designer, Jonathan Ward. The concept for ICON was born in response to the direction he had seen the collector market heading, as demands and expectations on classic cars grew to expect modern performance married to classic styling. His wife Jamie and he started TLC, the nations leading Land Cruiser Service center in 1996, to provide sales, service, parts and restoration services to the Land Cruiser community.

As our global reputation grew and grew, Mr. Ward began to work as a consultant for Toyota, and TLC began to handle special projects for Toyota ranging from outfitting vehicles for special events to eventually being asked by Mr. Toyoda to build three running and driving prototypes of what became the 2007 Toyota FJ Cruiser. Our original prototypes paid more direct homage to the Land Cruiser tradition than the exciting new FJ Cruiser. This design departure from our prototypes is what eventually made us ask ourselves the question... If we were to revisit the FJ40 our way, how would we do it? Join us, and watch as we continue to revisit a wide range of transportation legends in a modern context!

The results are what we know today as the ICON, a vehicle without peers for a journey without boundaries. Classic styling, modern performance, and timeless utility. Without the support of enthusiasts and patrons like yourself, such an extreme expression of design and utility would never have been possible.

ICON Inc.

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