ÍCONA is a women-led activewear brand founded in California and built around the idea that strength and femininity belong together.

Built by young women for women, we create elevated activewear designed to help women feel confident, capable, and aligned in how they move through the world.

What began through sample testing with friends evolved into direct sourcing trips to China, supplier partnerships, product development, and a growing community helping shape the brand from the ground up.

ÍCONA is currently preparing for its first launch.

Strength in Style.

ÍCONA Activewear

Org chart

Teams

Offices

ÍCONA Activewear

Org chart

Teams

Offices

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