Michael McDaniel

Michael McDaniel has a diverse work experience spanning multiple industries and roles. Michael is currently the Director of Design & Strategy at ICON since January 2020. Prior to that, they were a Partner at Lostin.space, a design firm and consultancy focused on space-related projects, from July 2019 to September 2020. From December 2016 to July 2019, they served as an Expert Associate Partner, Digital at McKinsey & Company, leading digital teams to create innovative products and services for clients worldwide. In 2016, they worked for the United States Digital Service at The White House. Before that, they were the CEO of Reaction, Inc., where they managed day-to-day operations, fundraising, and strategic planning from August 2013 to March 2016. Michael also has experience as a Principal Designer at frog from April 2008 to October 2013, and as an Associate & Associate Creative Director at fd2s from July 2003 to April 2008. Additionally, they worked as a Designer at Parker Rodriguez from December 2002 to June 2003 and at Mortensen Design from February 2000 to July 2002.

Michael McDaniel attended Mississippi State University from 1995 to 1999, where they obtained a Bachelor of Fine Arts (B.F.A.) degree with a focus on Graphic Design.