Alexandra Petit

Alexandra Petit is a seasoned professional with extensive experience in retail insight and strategic analysis. Currently serving as the Research and Insights Director at Land Securities since June 2017, Alexandra leads a team in providing critical consumer insights to enhance the performance of the retail portfolio. Prior to this role, Alexandra held significant positions such as the Customer Experience Officer at Movvo and Marketing Data and Market Research Director at British Land. As a member and former vice chair of the European Research Group at ICSC since 2009, Alexandra has also contributed to the field through various leadership roles. Alexandra's background includes roles at Hammerson as Head of Consumer Insight and retail analyst, where expertise in shopping center performance and retail strategy was developed. Academic qualifications include a Master's degree in Marketing Strategy from Middlesex University and a Bachelor's in European Management from CESEM Marseille.