Robert Rivera is an experienced program content coordinator with a strong background in event management, marketing, and communication. Currently serving at ICSC since May 2022, Robert independently developed a speaker database, coordinated logistics for events, and collaborated with marketing teams to ensure content production needs are met. Previous roles include sales and marketing coordinator at REELARC, where Robert produced original content and managed revenue-generating initiatives, and production coordinator, overseeing logistics for client shoots. Additionally, Robert's internship as a marketing assistant at Florida State University involved crafting promotional materials and analyzing social media metrics. Robert holds dual Bachelor's degrees in Mass Communication/Media Studies and Humanities from Florida State University.
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