Abi Cotler

Abi Cotler is an experienced copywriter and content strategist currently employed at ICW Group since October 2024. With a robust background in writing advertising and communications for notable clients including Jazzercise and Logitech, Abi has also served as a contract creative copywriter for CG Life, focusing on life sciences marketing. As a co-founder of Pure Botanika, a top-selling wellness product brand, Abi played a key role in product and brand development. Previous positions include Content Director at Pure Ratios, Senior Copywriter at Nixon, and faculty roles at The Art Institutes and San Diego State University. Abi holds a Master of Fine Arts in Creative Writing from San Diego State University and a Bachelor of Arts in Commercial Photography from Brooks Institute.