Guy Serwin is a strategic marketing leader with over 15 years of experience in driving demand generation, multi-channel marketing, and digital transformation. Currently serving as a Marketing Strategist at ID Lab Global, Guy focuses on innovation and brand transformation for various sectors, employing data-driven insights to enhance customer engagement and grow revenue. Previously, Guy has held roles including Director of Digital Strategy and Demand Generation at Korbyt, where significant achievements included increasing inbound lead pipeline by 300% and organic search traffic by 125%. An alumnus of the University of North Texas, Guy holds dual bachelor's degrees in Journalism and Advertising.
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