Adelaide O'Brien is a seasoned professional with extensive experience in research and marketing spanning over three decades. Currently serving as Vice President of Research at IDC since 2006, Adelaide focuses on developing insights related to government IT transformation, particularly in the areas of Big Data, Analytics, and Cloud technologies. Previously, at Avaya from 1992 to 2005, Adelaide held the role of Director of Marketing, where responsibilities included redefining the company’s service positioning and leading a team recognized for their innovative sales tools. Earlier roles include VP of Marketing at York International and Senior Project Manager at Honeywell. Educational qualifications include an MBA from the University of St. Thomas, a Bachelor's from Marquette University, and an MPA from the University of Texas.
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