Apples Lu

Apples Lu is a seasoned professional with over a decade of experience in market analysis and product management. Currently serving as a Senior Market Analyst in the Taiwan Imaging, Printing and Document Solutions (IPDS) Group at IDC since July 2011, Apples Lu focuses on data analysis and forecasting trends in the peripherals market, including hardcopy laser printers, copiers, and 3D printing. Previously, a Special Assistant to the Vice President at Instant Technology Co., Ltd., responsible for product management of electronic dictionaries, and served as a Marketing Engineer at A-Tech System Co., LTD., engaging with sales of TFT-LCD and LED equipment. Early career experience includes a project assistant role at National Chiao Tung University. Apples Lu holds an MBA in Marketing from National Chiao Tung University and a Bachelor's degree in Business Administration from National Chengchi University, along with additional coursework at the Warsaw School of Economics.