Becky Diercks is an experienced consulting director at IDC, specializing in business development and project management for complex market research projects since January 2017. Prior to this role, Becky held positions at Hasbro as a senior manager in strategic foresight, contributing to long-term growth strategies through data analysis and market trend evaluation, and at Bose Corporation, where Becky managed consumer insights and market research to influence product development and marketing strategies. Additionally, Becky served as a director at In-Stat, overseeing custom research and market intelligence in the mobile and telecommunications sectors, and began a career as a market research analyst at IDC. Becky earned a BBA in Marketing with a minor in Economics from the Isenberg School of Management at UMass Amherst.
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