Bing Liang is an accomplished pricing strategy leader specializing in strategic pricing and revenue optimization. With extensive experience, they have executed successful monetization strategies for enterprise SaaS and implemented multiple pricing/yield management systems across various industries. Bing developed a value-based pricing process, increasing margins by 25% for new digital product introductions, and has a noteworthy background in applying machine learning to pricing decisions. Currently, Bing serves as an Independent Consultant focusing on SaaS pricing strategy and revenue optimization, following a notable tenure as Director of Pricing at Johnson Controls.
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