Craig Simpson

Craig Simpson serves as the Research Director for Worldwide Data & Analytics at IDC since January 2025. Prior experience includes a role as Senior Manager of Market & Competitive Intelligence at SITA and various positions at IDC from 2010 to 2024, where key achievements involved expanding research channels and improving market intelligence strategies. Notable contributions include developing extensive data models and leading the creation of significant ICT datasets. Craig's experience also encompasses business development within telecommunications and managing a multi-brand enterprise focused on e-commerce. Craig holds a Bachelor of Commerce with honors in Business Administration, Management and Operations, and a Bachelor of Commerce in Economics and Finance from the University of South Africa.