Gerry Murray

Gerry Murray serves as the Research Director for Marketing and Sales Technology at IDC, where expertise includes advising executives from major high-tech companies and startups on data-driven marketing best practices, emphasizing areas such as account-based marketing, predictive analytics, and customer experience. Previous roles include Interactive Marketing Manager at Panviva, where marketing strategies and segmentation analyses were developed, Managing Editor at RevenueRecognition.com, facilitating significant traffic growth and content development, and Director of Corporate Communications at Softrax, overseeing messaging and lead generation initiatives. Gerry also has consulting experience with notable firms, providing ROI tools, and holds an MBA in Marketing from Babson F.W. Olin Graduate School of Business.