Heather Hershey

Heather Hershey is a seasoned professional with extensive experience in digital commerce and content strategy. As the Research Director for Worldwide Digital Commerce at IDC, Heather provides insights and guidance for industry innovations. As the owner of HairKittyKitty and CysterWigs, Heather has developed a strong entrepreneurial foundation. Previous roles include Content Strategist and UX Strategist at Bixal, as well as Brand Director and Founder at CysterWigs.com and WigCloseouts.com, where Heather also served as President and Wig Designer. Heather's earlier career includes roles as IT Help Desk Manager and Analyst at NAS Recruitment Communications. Academically, Heather holds a Master of Science in Artificial Intelligence from The University of Georgia and a Graduate Certificate in Knowledge Management from Kent State University.