Keith Gaffney

Keith Gaffney serves as the Associate VP of Custom Solutions at IDC Europe since January 2004, focusing on assisting technology vendors in crafting effective digital marketing strategies, including Thought Leadership content marketing and account-based marketing. With extensive expertise in enhancing lead generation, lead quality, revenue growth, and brand positioning for CMOs and senior marketing professionals in Europe, Keith effectively drives impactful marketing solutions. Prior to this role, Keith held various sales positions at IDC Ireland from October 2001 to January 2004 and at Mac Communications from 1997 to 2001. Educational background includes attendance at Rathmines College of Commerce from 1988 to 1991.