Mark Casidsid

Mark Casidsid serves as a Senior Research Analyst for the Digital Commerce B2B program at IDC, contributing significantly to the Worldwide Digital Commerce team since September 2022. Previously, Mark held the position of Lead, Scientific and Strategic Projects at the World Manufacturing Foundation, where responsibilities included project leadership for several editions of the World Manufacturing Report and strategic initiatives addressing global manufacturing challenges. Mark also has experience in strategy development at YML Network and in competitive insights at Pirelli, focusing on market trends and company positioning. Mark holds a Master of Science in International Management from Università Bocconi, among other academic qualifications.