Roger Beharry Lall

Roger Beharry Lall is an experienced marketing professional with a diverse background in product marketing and strategic consultancy. Currently serving as an Industry Analyst and Research Director in Martech/Adtech at IDC, Roger has previously held executive roles including Vice President of Product Marketing at Traction Guest and Vice President of Marketing at Lift & Co. Additionally, Roger has served as Senior Vice President of Marketing at Think Research and as a Fractional CMO and consultant at RBL (Rebel) Consulting. Educational qualifications include an Executive Certificate in Strategy & Innovation from MIT Sloan School of Management and an Honors degree in Business Administration from Ivey Business School at Western University.