Tapan P. is a seasoned industry analyst and marketing leader specializing in data platforms, MarTech, and customer experience. With extensive experience at companies like SAS Institute Inc., GXS, and Genesys, Tapan has developed and executed go-to-market strategies, product launches, and comprehensive marketing frameworks. Currently serving as the Research Director at IDC, they focus on Customer Data Platforms and AI, providing valuable insights to help organizations navigate complex markets. Tapan holds a Bachelor of Engineering in Environmental Engineering, an MBA in Marketing, and a Master of Science in Information Technology Management.
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