Trace Weatherford is an accomplished sales professional with extensive experience in the market research and consulting industry. Currently serving as Associate Vice President of Custom Solution Sales at IDC since December 2008, Trace is responsible for driving revenue growth within IDC's top customer base by leveraging global research and analyst expertise. Previous roles include Director of Custom Solutions at IDC, where Trace focused on developing tailored research solutions for global technology companies, and VP of Client Development at Harris Interactive, where new business development was key. Starting in various roles at IDC from 1992 to 2007, including Custom Solutions Sales and New Business Development, Trace consistently exceeded sales targets and contributed to the growth of the market research consulting business. Educational credentials include studies at Chapman University and UC Irvine.
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