Travis Pearl is the Vice President of Enterprise Technographics at IDC, where they are responsible for the strategic definition, build, and monetization of technographic data. With over 15 years of experience in B2B and B2C technology companies, Travis has held various roles including QA, software development, product management, and marketing. They founded companies such as SiteScore and MeritShare, focusing on competitive intelligence and employee recognition respectively. Travis holds a Bachelor of Science in Business Administration/Information Systems from Northern Arizona University and a certificate in Managing for High Performance from the University of Washington.
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