Creating a Bra that finally feels right.
After explant surgery our Founder Maddi Wright, could not find any bra that fit properly with her new body. So, she started talking about it....and thousands of women responded, all sharing the same bra frustrations. These women formed the iddy biddy tiddy committee and together provided feedback to help build a bra that feels right. Maddi took on the challenge to go and make it! And iddy was born. Still in development stage, iddy is documenting the whole process online with the committee and on our website: iddy.com.au

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iddy bras

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