Ideal
Luisa Lorente has had a successful career in the field of Public Relations and Communication, with experience at companies like Ideal, PinePR, Máquina CW, Ketchum, and Ogilvy Public Relations. Luisa has managed teams, handled clients, and developed strategic communication plans for various brands. With a background in Communication and additional specialization in Administration, Business, and Marketing, Luisa has a strong foundation for their work in the industry.
Ideal
Ideal is a global PR accelerator for companies transforming the future. We specialize in highly agile, integrated communications to deliver results in the smartest ways possible. Ideal brings together a team of over 250 communications experts across the US, Brazil and Mexico to partner with companies focused on disruption – from early-stage startups to top companies across emerging technology, finance, venture, and entertainment industries. The team is bold, experimental, and entrepreneurial in testing new approaches and technologies to deliver the best communications strategies to protect reputations, amplify awareness, and drive growth. Founded in 2007 in Brazil, Ideal operates as an independent subsidiary of Hill + Knowlton Strategies and is part of WPP – one of the largest communication groups in the world. Whether you’re entering a new market, launching a new product, raising funding, or responding to a crisis, we have the expertise and track record to navigate the most complex communications landscapes.