IDEA+ is Morocco’s leading exclusive importer and distributor of premium technologies in the small domestic appliances, multimedia, kitchen, and outdoor living markets.

We bring globally renowned brands to Moroccan homes, combining cutting-edge innovation, exceptional design, and trusted quality. Our products are available to experience and purchase through our nationwide retail network, including Marjane, Electroplanet, Biougnach, Electro Bousfiha, Espace Badr, Tangerois, Jumia, and many more.

Our exclusive brand portfolio includes:
Dyson, Laurastar, Kitchenaid, Steamone, Jura, Sonos, Polaroid, Brabantia, Aiper, OONI, SHOKZ and more — with new brands added each year to keep Moroccan consumers at the forefront of global technology trends.

Discover our latest technologies at our flagship showroom:
📍 18 Rue de la Réunion, Casablanca, Morocco
🌐 www.ideaplus.ma | ☎️ +212 522 611 341

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