Alp Serbest, PhD, is the Director of Marketplace & Operations at idefix, having previously held key positions such as National Sales Manager at Amazfit and Key Account Manager at LG Electronics Türkiye from 2017 to 2022. Alp's extensive experience in sales, e-commerce, and account management is complemented by a strong academic background, including a PhD in Business Administration from Istanbul Kultur University. Alp continues to contribute to academia as a faculty member at İstanbul Arel Üniversitesi since 2024.
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