IDEKO
Ben McRoberts is a seasoned event production professional with extensive experience in managing and producing large-scale events. Currently serving as a Senior Producer at iDEKO since September 2018, McRoberts has also been involved in freelance event production, management, operations, and consulting through McRoberts Events since 2013. Notable recent projects include the NYC Summer Streets and the NYC Half Marathon Expo. Previously, McRoberts held the position of Events Director at Transportation Alternatives, overseeing significant bike tours and organizational events. McRoberts co-founded EOW, LLC, focusing on independent music promotion, and was a co-owner at Kenny Loftin' Productions, which specialized in underground events. McRoberts holds a Bachelor of Arts degree in Media Studies and English Literature from Hunter College.
IDEKO
IDEKO is a full-service event production agency specializing in the production of large-scale experiential events. Our mission is to make our client’s production dreams a reality by providing expert knowledge and hands-on technical service. From permitting, to fabrication, to production and everything in between, IDEKO's award-winning team of experts is ready to take on your next event. As experiential leaders, our passion is to create incredible experiences that exceed industry standards. We think in practicality, not theory—our comprehensive approach to design, production, and permitting ensures success on every project. Our company focuses on innovative ways to create engaging live experiences for its clients including Red Bull North America, Proctor & Gamble, and Nike, among others. IDEKO takes clients through the entire event process from ideation to completion including planning, design, logistics, securing event permits in Times Square, NYC, LA and other major cities, budgeting, production, custom fabrications and mobile marketing. We pride ourselves on: • Producing experiential and marketing activations; live event productions; marketing tour vehicles; mobile marketing, corporate meetings and corporate events. • Creating, designing, building, permitting and managing large-scale experiential outdoor events and marketing activations. • Constructing innovative and interactive architectural projects in one of our three facilities across the NY and NJ area. • Owning over 65,000 square feet of event production facilities that house a large inventory of event inputs and equipment. Let's connect and bring all of your brand's most exciting and ambitious visions to life.