Cassandra Lee is an experienced marketing professional currently serving as the Operational & Market Development Manager at IDEMIA since December 2022, after holding the position of Key Account and Partner Marketer. Prior to IDEMIA, Cassandra worked at VMware from November 2017 to December 2022, where the roles included Learning Solutions Executive and Education Marketing & Demand Generation Specialist for South East Asia & Korea, focusing on developing targeted marketing plans and managing events to generate high-quality leads. Cassandra's earlier experience includes positions as Digital Marketing Project Manager at SPRIM, where responsibilities encompassed lead generation and campaign management, and as a Senior Business Executive at OOm Pte Ltd, where the focus was on enhancing market penetration and generating sales opportunities. Education includes a Bachelor's degree in Marketing from University College Dublin and a Merit Diploma in Fashion/Apparel Design from Temasek Polytechnic.
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