Colby Bledsoe

Colby Bledsoe is a seasoned marketing professional currently serving as the Senior Manager of Marketing at IDEMIA, where responsibilities include leading strategic marketing initiatives to boost brand awareness and revenue growth in the Public Security North America division. Prior experience includes managing advertising and reporting operations at ID.me, where contributions supported the startup's valuation exceeding $1 billion. As the Director of Campaigns and Advocacy at FreedomWorks, Colby oversaw multi-million dollar advocacy campaigns and led a team focused on shaping public opinion and influencing legislative actions. Earlier career roles involved developing targeted messaging strategies for political and non-profit clients at Campaign Marketing Strategies. Colby is educated in Marketing Analytics and Strategic Management from The Wharton School, and holds a degree in Leadership Studies and Business Administration from the University of Richmond.