Joe Breeland

Advisor at iDENTICAL

Joe Breeland is a seasoned sales and commercial operations executive with extensive experience in the medical and dental device industries. Currently serving as a Board Member and Sales Consultant at Anatomotion since September 2015, Joe held the position of Senior Vice President of Commercial Operations at BRIUS® from July 2020 to February 2022 before retiring. Notable past roles include Chief Commercial Officer and Executive Vice President of Sales at Ulab Systems, Inc. from June 2016 to June 2020, and Vice President of Sales at InSound Medical, where Joe played a pivotal role in the company's successful $169 million sale to Sonova. A strong track record in sales team leadership and strategy development is evidenced through significant accomplishments at OrthoClear, Inc. and Align Technology, where Joe was instrumental in creating sales teams and achieving impressive revenue growth. Joe holds an MBA in Management from Golden Gate University and a BS in Pharmacy from The University of Texas at Austin, along with additional executive education in Accounting and Finance.

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