Luisa Sánchez

VP of SMS & Communication Solutions at Identidad Technologies

Luisa Sánchez is the vice president of SMS and Communication Solutions at Identidad Technologies. She has a double B.S. in Marketing and International Business from Florida International University and an M.S. in International Marketing from Hult International Business School (London). Luisa blossomed into a leader of a dynamic and award-winning team she built from the ground up, working her way up through the ranks until she was directing annual sales of over five million at Identidad Technologies. In 2018, she led the SMS business unit’s commercial and operational department when the company was recognized as “Best Application-to-Person SMS Carrier in the Americas.” Today, Luisa focuses on directing sales strategies for Identidad Technologies’ new retail products, Yellow Push and IoT.


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