Amanda Alexander

Amanda Alexander is a seasoned business development professional with extensive experience in the communications and events industry. Currently serving as Business Development Director for Europe at Identity since November 2025, Amanda previously held positions of Client Development Lead at both Smyle and Identity, focusing on immersive event experiences. Prior roles include Business Development Director at The Department (UK), Black Sun, and MerchantCantos, where Amanda was instrumental in shaping innovative strategies for brand storytelling and corporate communications. Amanda's career also encompasses roles in sales and marketing at Conran Design Group, Cantos, World Television, and PR Newswire. Amanda holds a BA Hons in English and Drama from Edge Hill University, graduated in 1985.