Cassandra Barnes

Cassandra Barnes is a seasoned professional with 20 years of experience in the marketing and events sector, currently serving as Global Account Director at Identity since November 2025. Prior to this role, Cassandra held the position of Client Director at Smyle from October 2016 to November 2025 and was the Business Owner of FREEDOM STREET PRODUCTIONS LIMITED from March 2005 to May 2022. Cassandra has also worked as a freelance Client Champion, Project Director, Pitch Lead, and Executive Producer at Freedom Street from 2001 to May 2022, and served as Executive Producer at Fisher Productions from September 2014 to September 2016, as well as Event Director at Aura from October 2013 to March 2014. With a proven track record of delivering large-scale multimillion-pound brand programs for leading global companies across various sectors, Cassandra emphasizes the importance of well-managed connections and meaningful interactions in fostering strong business relationships.