Martin Sim

Martin Sim is an experienced professional in safety, risk management, and sustainability, currently serving as the Head of Safety, Risk Management & Sustainability at Identity since November 2025. Prior to this role, Martin held various positions at Smyle from August 2021 to November 2025, including Head of Operations, Head of Safety & Risk Management, and Health & Safety Manager, contributing to the delivery of innovative experiences in the industry. Martin's career also includes roles as an H&S Consultant at ICE Risk Management Limited and as Health & Safety Manager at Stagestruck Ltd. Additionally, Martin worked at Firecracker Events Ltd as a Technical Project Manager & Event Safety Consultant and operated as a Freelance Technical Project Manager at Stagestuck Ltd.