In her role as VP of Finance and Accounting, Serina leads the team performing the accounting, reporting, tax, and treasury operations of Identity Digital. Serina promotes a culture of high performance and continuous improvement and values learning and a commitment to quality.
Serina has extensive finance, administration, and public accounting experience in diverse industries, including ecommerce, multi-channel retail, and technology. She is skilled at integrating and improving operations, setting strategy and driving process improvement, implementing policies and procedures, and fostering cross-functional collaboration.
Prior to joining Identity Digital, Serina held leadership roles in the digital commerce business of Walgreens, drugstore.com, and served a variety of public and private companies as a Senior Manager at Grant Thornton. She holds an undergraduate degree in Accounting from Seattle University’s Albers School of Business and Economics and is a licensed CPA.