Haidi W.

Director Global Business Development at IDEX

Haidi W. has extensive experience in global business development and marketing roles. Haidi is currently the Director of Global Business Development at IDEX Corporation. From 2018 to 2023, they worked at Ingredion Incorporated as the Global Business Development and Marketing Lead for Bio-materials, where they implemented sustainability projects and led a team to execute a market penetration plan. Before that, from 2017 to 2018, Haidi was the Strategic Marketing Head for Petrochemicals at BP Chemicals, responsible for global marketing strategic planning. From 2014 to 2016, they served as the Senior Director of Marketing and Business Development for APAC at Sherwin-Williams, overseeing a team and driving the turnaround of the Asia business. Prior to that, from 2005 to 2014, they held various roles at AkzoNobel, including Sales and Marketing Manager APAC for Powder Coating, Global Marketing Manager for Powder Coating, and Global Key Account & Business Development Manager for Consumer Electronics Coating. In these roles, they managed teams, developed marketing strategies, and successfully delivered global projects.

Haidi W. has a MBA degree in Marketing from the University of Illinois Chicago. Prior to that, they obtained a BA in Environmental Engineering from the East China University of Science and Technology.

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