Daniel Day

Daniel Day has extensive experience in digital marketing and data strategy, currently serving as the Head of Global Digital Marketing Platforms & Data at IDEXX since July 2015. In this role, Daniel leads the vision and execution of a data-centric marketing ecosystem, facilitating personalized multi-channel engagement. Previous positions at IDEXX include establishing the first digital marketing product management team and creating the initial digital marketing Center of Excellence. Daniel's earlier experience includes serving as Vice President of Marketing at SironaHealth, where brand and lead generation strategies were developed, and in various roles at Intellicare, focusing on digital marketing reengineering and campaign management. Daniel holds a Bachelor of Science in Business Administration with a concentration in Marketing and Business Management from Endicott College.