Mona Amodeo, Ph.D., is an accomplished author and change strategist known for her innovative approach to branding through her firm, idgroup, which Mona founded in 1989. Currently, Mona serves as an author at Maven House Press, where her book *Beyond Sizzle: The Next Evolution of Branding* aims to transform the perception of branding into a comprehensive organizational strategy. With a strong educational foundation that includes a Ph.D. in Organization Development and Change from Benedictine University, as well as experience as a communications consultant and educator, Mona has dedicated her career to helping leaders engage their teams and position their organizations effectively.
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