Mona Amodeo

People describe Mona as part rebel, part cheerleader. She describes herself as the great-granddaughter of Italian immigrants, a pretty good Italian cook, a bad golfer, a doting Nonna to her grandson, Carter, and wife to her best friend and husband, Ken. Mona is the visionary behind idgroup and the Branding from the Core® process, helping clients and employees grow and achieve their goals for over 30 years. She is the author of Beyond Sizzle: The Next Evolution of Branding and is currently working on her next book with the help of her four-legged writing partners, Beau and Chew.