ïdgroup devient ÏDKIDS.

ÏDKIDS a pour mission de proposer un ensemble de marques, produits et services bénéfiques et militants pour les enfants.

Le concept s'appuie sur 3 marques socles fortes : OKAÏDI, OBAÏBI, OXYBUL- EVEIL ET JEUX, réunies autour du projet fondateur du groupe « ACT FOR KIDS » : rassembler et agir pour que le monde progresse au service de l'enfant qui grandit.

Rejoindre ÏDKIDS, c'est intégrer un groupe qui compte aussi :
- Une fondation d'entreprise, OKWORLD, qui agit concrètement avec 25 ONG et 80 collaborateurs chaque année, pour le respect des droits de l'enfant et la protection de son environnement dans le monde,
- Un réseau de crèches et de centres de loisirs, RIGOLO COMME LA VIE, accueillant plus de 900 enfants chaque semaine,
- Une marque de prestige, JACADI Paris, attentive à la tendresse et la fraicheur de l'enfance.

Présent dans 70 pays, ÏDKIDS GROUP compte plus de 1 000 magasins et 5 000 collaborateurs qui ont choisi de donner plus de sens à leur métier.

Charity

Education

Non Profit

Retail

Social Impact

IDKIDS.COMMUNITY

IDKIDS.COMMUNITY's headquarters in Roubaix, France

Cedric Dardenne

Anne-Sophie Kindt-Blenet

Grégory Allet

Paola Catozzo

The Marketing and Content Strategy team at IDKIDS.COMMUNITY is dedicated to crafting impactful messaging and campaigns that resonate with families and promote the company's mission to advocate for children's rights. This team develops engaging brand content, manages digital marketing initiatives, and oversees customer relationship management strategies to enhance engagement and loyalty. By leveraging storytelling and digital platforms, they ensure that IDKIDS’ values and products effectively reach and inspire their audience worldwide.

Marketing and Content Strategy

The Leadership Team at IDKIDS.COMMUNITY is responsible for setting the strategic direction and overseeing the overall operations of the organization. This team, comprised of key executives, collaborates to ensure that all business initiatives align with the mission of promoting beneficial and advocacy-based products and services for children. They drive innovation, enhance brand positioning, and optimize supply chain and digital strategies to support the growth of IDKIDS’ diverse offerings and initiatives, including their corporate foundation and educational programs.

Leadership Team

The Product Management Team at IDKIDS.COMMUNITY is responsible for developing and overseeing the product strategy across the company’s brands. This team collaborates closely with the Chief Brand and Product Officer, quality managers, and category managers to ensure that products not only meet high-quality standards but also align with the company's mission of benefiting and empowering children. They focus on innovation, market trends, and customer feedback to enhance the product offerings and ensure they reflect the values of “ACT FOR KIDS.”

IDKIDS.COMMUNITY

Org chart

Teams

Marketing and Content Strategy

Leadership Team

Product Management Team

Offices

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