Zsofia Urban

Zsofia Urban is the Head of Paid Marketing Channels at IDnow, where they lead a team in generating pipeline and revenue through digital channels and events. With over 10 years of experience in SaaS and telecommunications, Zsofia has expertise in growth marketing, product marketing, and demand generation, having previously served as Product Marketing Manager for the DACH region at LinkedIn. Zsofia holds multiple degrees, including a Master's in International Business from CEMS and a Master's in Marketing Management from Corvinus University of Budapest. With a commitment to continuous learning and optimization, Zsofia actively engages in testing new digital channels and collaborating with senior sales leadership.