Idol Roc has established a portfolio of successful businesses and brand campaigns driven by our innovation, strategy, relentless effort, and commitment to achieving desired results; with year-over-year positive growth.

We specialize in conceptualizing and producing branded entertainment / experiential properties that fuel comprehensive marketing campaigns.  Some of our properties include:

* Outbreak Tour is the #1 national touring brand in the club & theater space. With 6 tours and 140+ shows annually, Outbreak showcases the biggest new names in music each year across all genres. Outbreak alumni include Post Malone, Morgan Wallan, The Chainsmokers, Latto, Kane Brown, 21 Savage, and many more. 

* The Up & Up College Festival Series is the largest nationwide competition for students to win and produce music festivals featuring national headlining talent, with 18 micro-festivals and 50+ events annually. Up & Up provides unique access and opportunities for brands powered by our vast national network of student influencers across 100+ schools, our festivals, and event activations.  Up & Up alumni include Kaskade, Dom Dolla, Alan Walker, San Holo, Subtronics, and many more. 

* With our last two games broadcast on CBS TV, our Celebrity Sports Charity Events provide entertainment for fans and unique opportunities for brand partnerships, while raising money & awareness for various charitable organizations. Past Celebrity Participants include Snoop Dogg, Rob Gronkowski, Floyd Mayweather Jr., Vernon Davis, and Iggy Azalea, to name a few. 

Brands We've Worked With:
- Monster Energy
- Live Nation
- Beats by Dre
- BIG3
- Webull
- Stella Rosa Wines
- The Beast Unleashed
- Pair of Thieves


Idol Roc

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Idol Roc

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