Ruochen Wang

Ruochen Wang is a seasoned digital marketing professional with extensive experience in pay per click (PPC) campaign management and content creation. Currently serving as a Senior PPC Executive at IDP Connect since November 2016, Ruochen manages multiple accounts and conducts in-depth analysis to enhance campaign performance. Previous roles include Digital Marketing Executive, Freelance Copywriter for high-profile clients such as John Lewis, Montblanc, and Cartier, Content and Social Media Manager at LULUTRIP, Marketing Intern at Soidea Ltd., Journalist at Nanfang Media Group, and Columnist at Fuyang Daily. Ruochen holds a Master's Degree in Media from the University of Bristol and a Bachelor's Degree in Journalism from Lanzhou University, complemented by an exchange program in Communication and Media Studies at Tzu Chi University.