Anna Teng currently serves as the Head of Marketing for China at IDP Education Ltd since October 2025. Previously, Anna held various significant roles at Emeritus, leading China marketing for the Edtech unicorn valued at USD 3.2 billion, and serving as Director of Marketing Acquisition where responsibilities included developing marketing budgets and optimizing performance marketing ROI. Anna's experience at EF spanned over seven years, progressing from Digital Marketing Supervisor to Associate Digital Marketing Director, focusing on brand communication, performance marketing, and private traffic operations. Early in the career, Anna worked as a business journalist, gaining valuable skills in research and reporting during time at Jiefang Daily Group and other media positions. Educational background includes a Bachelor's degree in Broadcasting and Television Journalism from Fudan University, supplemented by an exchange program in Business/Commerce at UNSW.
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