Dave MacKie

Conversion Optimisation Lead

Dave Mackie is a seasoned professional with extensive experience in conversion optimization, digital marketing, and sound design. Currently serving as the Conversion Optimisation Lead at IDP Education Ltd, Mackie drives global initiatives to increase IELTS language testing bookings across 30 countries. As the founder of Dave Mackie Studio, Mackie brings over twenty years of expertise in music composition and sound design. In previous roles, including Digital Analytics and Optimisation Manager at Open Universities Australia and Senior eCommerce Insights Analyst at Officeworks, Mackie has successfully led numerous A/B testing initiatives and enhanced digital strategies. With a solid educational background in psychology and information management, Mackie is dedicated to fostering growth for startups and businesses through innovative marketing solutions.

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