Hazel Liew is an experienced marketing professional specializing in automation and customer relationship management. Currently serving as a Senior Marketing Automation Specialist at IDP Education Ltd since December 2022, Hazel develops and implements IELTS marketing automation campaigns for the South East Asia region, focusing on Indonesia, Philippines, and Vietnam. Previously, at Levi Strauss & Co. from April 2018 to November 2022, Hazel specialized in Salesforce Marketing Cloud, executing CRM campaigns to enhance customer engagement and utilizing various tools to optimize campaign performance across multiple countries, including Japan and Australia. Other roles include Digital Marketing Executive at NTUC Link and DeskRight Pte Ltd, as well as experience at Ensogo. Hazel holds a degree from the Singapore Institute of Management, completed in 2013.
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