Melina Chan is a seasoned marketing professional with extensive experience in marketing automation and digital marketing across various sectors, including education, travel, and technology. Currently serving as Head of Marketing Automation for IDP Education Ltd, Melina leads initiatives to engage international students and drive IELTS test bookings through advanced digital campaigns. Previous roles include Regional Marketing Automation Manager and CRM Consultant, showcasing a strong track record of achieving significant revenue growth and enhancing digital marketing maturity within organizations. Melina has substantial expertise in integrated marketing strategies, team leadership, and successful campaign management, recognized for contributions across the Asia-Pacific region. Educational credentials include a Master's degree in Technology Management and a Bachelor's degree in Mass Communication.
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