Heidi Walrath

Heidi Walrath is an accomplished marketing professional with extensive experience in various roles at IEWC since September 2016, including Senior Marketing Specialist, Account Manager, Associate Market Manager, and Associate Product Manager. In these positions, Heidi has demonstrated expertise in supporting sales growth through market research, developing outbound marketing strategies, and managing customer relationships. Prior experience at The Bon-Ton Stores, Inc. included roles as Associate Merchant, Inventory Management Analyst, Assistant Merchant, and Executive Trainee, where Heidi managed buying processes, inventory distribution, and sales performance across multiple brands. Earlier experience at Victoria's Secret as a Product Specialist and marketing-related positions during academic tenure at the Carlson School of Management and Henke and Associates further solidified Heidi’s marketing acumen. Heidi holds a Bachelor of Science in Business and Marketing from the University of Minnesota.