Strategic Communication & Content Creation Experts

Founded in 1997 by Srđan Šaper, I&F Grupa is a leading force in strategic communication and content creation, headquartered in Belgrade, Serbia. Initially established through an affiliation with McCann Worldgroup, we built a premier marketing communications network across 8 Southeast European countries and 4 Nordic markets, serving clients like The Coca-Cola Company, L’Oréal, Carlsberg, and Nestlé. Our legacy includes over 800 awards, including Cannes Lions (Golden Lion 2009, Bronze Lion 2011) and a Grand Prix in 2022 for McCann Stockholm’s “Eat a Swede” campaign.

In 2024, we pivoted to focus on innovative content solutions, strategic communication art and business. Leveraging decades of expertise, we create compelling narratives and impactful strategies to elevate brands globally. Our production arm, Adrenalin Content Providing, delivered the TV series “Besa,” which won the Golden Antenna for Best Serbian TV Series at FEDIS, TV shows Potera (Chase) and Superpotera (Beat the Chasers). Connect with us to drive your brand’s story forward. Novembar Gallery, also part of I&F Grupa, is a contemporary art gallery which offers innovative, high‐quality art produced by established, emerging as well as newly discovered artists coming from Serbia and the Balkan Region.


I&F Grupa

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I&F Grupa

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