If You’re Breathing is a social movement disguised as a fashion brand, where art, storytelling, tech, and viral content come together to change lives. The brand identifies individuals, families, or entire communities in crisis. Then, through art therapy sessions disguised as fun creative play, these people unknowingly become co-creators—“artners”—for a limited-edition line of merchandise.

The drawings, colors, and visual expressions they create are transformed into merch drops powered by cutting-edge design and augmented reality. Each shirt, hoodie, or accessory isn’t just fashion—it’s a moment, a story, a life preserved. When a customer scans the merch, they may see the moment a single mother created it in the wake of tragedy, or watch a child’s dream burst into life.

100% of proceeds go directly to the people behind the designs.

If You're Breathing

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If You're Breathing

Org chart

Teams

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