Sonja May is a seasoned PR expert currently serving as the Director of PR & Corporate Communications at IFA Berlin. They have extensive experience in strategic corporate communications and have held prominent roles, including Head of PR & Corporate Communications at Sony Europe B.V. and Senior PR Manager at Zattoo. Sonja's background includes expertise in B2B and B2C communications, CEO positioning, and influencer relations, as well as a strong focus on strategic public relations throughout their career. They hold a Magister Artium (M.A.) in German Literature, Art History, and French from Humboldt-Universität zu Berlin.
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